server putting dessert down on table

Tourism Vernon Industry Partners

We are here for our industry partners and look forward to growing together as a community. Please check this page regularly (and follow us on LinkedIn) for industry events, funding opportunities, and key insights.

Industry E-Newsletter

Sign up to receive tourism industry news and updates from Tourism Vernon.

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Community Event Grant

The Community Event Grant is a City of Vernon initiative that supports community-focused, non-commercial organizations that host events benefiting Vernon residents, including fundraisers for local non-profit groups. 

apply online

Man and woman skydiving in the Okanagan with aerial views of Okanagan and Kalamalka Lake

50/50 Co-op Marketing Program

Tourism Vernon’s Cooperative (Co-op) Marketing Program is an application-based program that provides marketing and promotional support to eligible tourism businesses and organizations in Greater Vernon. The program offers matching funds (up to 50%) for your marketing campaign.

The 2026 application deadline is closed.

two paddleboarders along a rocky shoreline
Dave Heath

2023-2027 Five-Year Strategic Plan & Annual Plans

The five-year strategic plan sets Tourism Vernon’s direction, goals and priorities for the period of January 1, 2023 – December 31, 2027. The five-year strategy will inform Tourism’s annual tactical plans, which will be reviewed by the Tourism Commission and Council on a yearly basis.

The local tourism sector is ready to raise Vernon’s profile as a premier destination in the Okanagan Valley, and Tourism Vernon’s 2023-2027 Strategic Plan intends to guide our actions in capturing Vernon’s market share of a growing tourism sector.

man petting dog on trail
Amir & Danielle

Media Hub

Create a profile to quickly get access to high-quality images on Tourism Vernon's media hub.

CrowdRiff Media Hub

Our Team

Torrie Silverthorn

Torrie Silverthorn

Tourism Manager
250-550-7851
Email

Hilary Irvine

Hilary Irvine

Tourism Marketing Coordinator
250-550-3266
Email

Portrait of a smiling woman with long blonde hair wearing a black sweater.

Lara Lawson

Tourism Marketing Coordinator
250-550-3649
Email

Smiling woman in a white cap overlooking a lake and mountains.

Ginny Scott

Visitor Services & Industry Services Coordinator
250-550-3277
Email