Small crowd watching live music at The Mackie House

Tourism Vernon Industry Partners

We are here for our industry partners and look forward to growing together as a community. Please check this page regularly for industry events, funding opportunities, and key insights.

Man on a lake in a red canoe on a sunny day

2023-2027 Five-Year Strategic Plan

The five-year strategic plan sets Tourism Vernon’s direction, goals and priorities for the period of January 1, 2023 – December 31, 2027. The five-year strategy will inform Tourism’s annual tactical plans, which will be reviewed by the Tourism Commission and Council on a yearly basis.

The local tourism sector is ready to raise Vernon’s profile as a premier destination in the Okanagan Valley, and Tourism Vernon’s 2023-2027 Strategic Plan intends to guide our actions in capturing Vernon’s market share of a growing tourism sector.

Man and woman skydiving in the Okanagan with aerial views of Okanagan and Kalamalka Lake

50/50 Co-op Marketing Program

Tourism Vernon’s Cooperative (Co-op) Marketing Program is an application-based program that provides marketing and promotional support to eligible tourism businesses and organizations in Greater Vernon. The program offers matching funds (up to 50%) for your marketing campaign.

The 2024 program is closed.

Apple picking at Davison Orchards

Sustainability

The BC Tourism Climate Resiliency Initiative (BCTCRI) is a provincial project that focuses on building a foundational program to support a resilient tourism sector that is prepared to adapt to climate change. The program will invest $3 million over two years.

Destination BC administers the program, which is comprised of four key projects that invest in facilitated sustainability and adaptation planning for tourism businesses, micro-grants to support implementation, the formation of a data framework, and province-wide networking opportunities. 

learn more

man petting dog on trail
Amir & Danielle

Media Hub

Create a profile to quickly get access to high-quality images on Tourism Vernon's media hub.

CrowdRiff Media Hub

Our Team

Torrie Silverthorn

Torrie Silverthorn

Tourism Manager
250-550-7851
Email

Hannah Lucich

Hannah Lucich

Tourism Marketing Coordinator
250-550-3649
Email

Karen Savill

Karen Savill

Visitor Services Coordinator
250-550-3277
Email

Hilary Irvine

Hilary Irvine

Tourism Marketing Coordinator
250-550-3266
Email

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